SocialPlay AI
Building an AI native product studio
SocialPlay AI builds games, interactive experiences, and consumer AI products.
We are exploring a simple question: what can a small, highly leveraged company build when AI is part of the entire production system?
AI helps us across product design, engineering, art, audio, testing, research, analytics, operations, and live development. The result is a studio that can explore many ideas, ship quickly, and invest deeper when users show us what deserves to grow.
16 games and 2 apps · 50K+ installs on our largest title · AI-agent production
Supported by the Deepgram Startup Program and an ElevenLabs Grant.
What we build
Games
Original mobile and interactive games across strategy, cards, puzzles, chess, simulation, and open worlds.
Projects range from Poker Squares Solitaire to Dubai Open World Car Simulator, where AI is used throughout the production pipeline.
AI experiences
Consumer experiences that would have been difficult to create before modern AI.
Chily explores persistent AI characters, editable memory, long-running relationships, group interaction, and eventually richer interactive worlds.
Studio technology
Behind the products is an evolving production system of AI agents, evaluation harnesses, benchmarks, LiveOps systems, analytics, and development infrastructure.
Many of these systems begin as solutions to our own problems. The best may eventually become products themselves.
How we work
- Ship to learn.
- Real users reveal things prototypes cannot.
- AI is infrastructure.
- We use AI throughout the production pipeline, not simply as a feature inside the final product.
- Run many experiments.
- We build broadly, measure what resonates, and deepen the strongest ideas.
- Build systems, not demos.
- Reliability, evaluation, memory, analytics, LiveOps, and distribution matter as much as raw model capability.
- Stay model agnostic.
- Models change quickly. Durable advantage comes from the product, the data, the workflow, and the harness around them.
The company we are building
The cost of creating software is falling rapidly.
We think this enables a different kind of company: smaller, faster, multidisciplinary, and capable of operating many products with the help of specialized AI agents.
SocialPlay AI is our attempt to build that company in public.
Not every experiment will become a large product. That is intentional. We ship, observe, learn, reuse what works, and keep moving.
Team
SocialPlay AI is a small studio augmented by a growing production system of specialized AI agents.
Felix Manojh · Founder
Product and games background across Zynga, OnMobile, and Flixy Games. MBA from IIM Calcutta.
LinkedIn →Build with us
We are interested in models, infrastructure, distribution, publishing, research collaborations, and unusual ideas at the intersection of AI and interactive entertainment.